Graphic Design - Easy Group Inc
Client
Year
2023 - 2024
Services
Graphic Design
Printing Work
Project Overview
At Easy Group Inc, I drove end-to-end marketing design —producing 60+ posters each month and accounting for ~90% of the company’s marketing materials. I created multi-channel campaign assets for events and recruitment across print and digital, adapting visuals for diverse audiences and platforms. To scale quality and speed, I implemented collaborative tools and streamlined workflows that improved coordination and reduced errors, enabling faster, more consistent launches.
Poster Design for Black Friday Campaign.
Poster Design for New Year Campaign.
Project Strategy.
Lead with Easy Group’s brand orange as the hero, contrasted by charcoal/cream neutrals. Keep the tone young and energetic—rounded headlines, sticker-style icons, and a tight grid—while hierarchy pushes key info first: one bold headline, oversized numbers, deadline/price chips, and a persistent QR/CTA. Pair a warm display face with a clean geometric sans; keep the system modular for print/social, CMYK-safe.
A youthful, companion-style mascot created for Easy Education, delivered as a multi-pose sticker/illustration set. Handover includes vector source files, transparent PNGs, and usage specifications.
Led merch prototypes (totes, bottles, folders) centered on brand orange and the Little Orange mascot, delivering concept-to-production files. The collection received strong student feedback and was adopted for welcome kits and events.
