Canada’s Wonderland E-ticket Design
Client
Year
2024
Services
Graphic Design
UI Design
Project Overview
An integrated WeChat campaign for Canada’s Wonderland ticket sales. Centered on “Spend Less. Scream More.” the system prioritizes discount clarity and scan‑to‑buy flow across KV, long posters, and square tiles— optimized for small‑screen readability and conversion.
Social campaign Key Visual (KV) for Canada’s Wonderland—bilingual slogan and WeChat Pay scan-to-buy CTA; the riders are AI-generated.
Three day-pass tiers for Canada’s Wonderland—Premium, Bundle, and Good Any Day—designed for WeChat sales. The layouts use the park’s signature wave motif to unify the series.
Project Strategy.
Lead with a single bilingual message—a Chinese headline for impact plus the concise English slogan “Spend Less. Scream More.” Apply a conversion-first hierarchy that surfaces discount/price, then pass name, inclusions and key terms, ending with a thumb-reachable Scan & Buy Now CTA. Pair joyful rider photography and a coaster arc with the Canada’s Wonderland × OTT PAY lockup; design mobile-first for WeChat and keep high contrast, WebP assets, and consistent buttons for readability and performance.
Meta ad placements—Messenger Sponsored tile, Facebook mobile feed, and desktop feed—unified by the campaign KV with a bilingual headline.
