Freelance Work

Client

Local Merchant

Local Merchant

Local Merchant

Year

2021 - 2025

Services

Graphic Design

Printing Work

Project Overview

From 2021 – 2025, I partnered with local merchants on graphic design and light dev work, producing print and digital assets across menus, posters, and campaign visuals.

Menu design for Dumpling? Dumpling!

Project Strategy.

Design for speed and clarity: bold hierarchy, scannable pricing, and appetizing visuals that convert foot traffic and online orders. Establish compact brand kits (color, type, icon/illustration style) that scale to print, social, and web with consistent templates. Prioritize bilingual readability and production-ready files for frictionless handoff to printers and platforms.

Menu design for Liuyishou Hot Pot

Poster Design for Mr.MAOCAI